Xnovaa Digital being a top Content Marketing servicer uses content to make the viewer act. Content marketing has its principle in showing the user what they want to know, and what their next action should be. Content marketing thus demands strong, forceful content to generate such reaction from the reader. Content Marketing also involves Blogging. This constant updation of the website content is in form of useful blogs adds more credibility to the website. This is another effective form of website maintenance and assists in boosting the website to the top of search results for selected keywords.